This is Your Most Important Point

This is your product cycle. Your marketing plan. Your shelf-life. Your marriage. It’s your time with family, your rest and relaxation, your all-nighter to finish the big project. This is what that image represents.

That dot up there represents the most important point. It doesn’t matter which of the scenarios we’re discussing – in the lifespan of each of them, they all look pretty much like this:

  • We start out with a realization or an idea.
  • We begin to give it the attention or effort it needs and it begins to take off.
  • At the peak of success, it looks like we’re on the top of the world and all our hard work is paying off!
  • Then things start to trend downward, but that’s okay. We’ve done it before and we can do it again.
  • Oh boy, still going down. Getting nervous. Why isn’t this working?
  • We’ve almost reached the point where we started. Should we abandon ship? (This is the most important point.)
  • We’ve officially hit rock-bottom. It’s time to make a change.
  • We’ve now learned from our mistakes and made adjustments, or we’ve refined things and we’re starting back up again, this time at a slower, more steady climb.



Imagine this graph applied to your business. What was that product you launched that looked like this? It took off and then shot right back down, seemingly just a flash in the pan?

What about your relationship with your spouse or kids? This could also apply here. You realize you’re not spending enough time with them and decide to go all-out. You take a long vacation, only to return to your job busier than ever because of all the work that piled up while you were gone.

Could this apply to your financial habits? You closed a big sale and brought home a large commission, but you blew it all on a new car or boat and soon, you’re right back into living paycheck-to-paycheck.

When you really think about it, nearly everything our life takes shape this way. It’s what I call the real idea of a “work-life balance.” It’s a tension we have to consistently manage.

Why is that spot the most important point?

That spot is your most important point, because it’s just before you decided to quit. At that point, you were almost at your lowest. No matter what you did, it seemed like you were on a downward trajectory that would not stop. You were about to hit the point where you were right back where you started.

This is a pivotal time. It’s where you’ll make the choice to either give up or dig in. You’ll either decide “this wasn’t worth it, it was all for nothing, I need to try something else.” Or you’ll make the choice to learn and grow, and bring some stable life back to this idea or this realization you had.

I can’t help you figure out which is the best decision to make. Maybe there’s something in your life that you need to give up on. Or maybe there’s something that’s more important to you than that; something you need to hold on to. All I can do is show you how to zoom out a bit and look at the big picture. Right now, you might be at your most important point.

Question: Do you have a story about how you were at your most important point and nearly ready to give up, but you didn’t? I’d love to hear it. Share it in the comments!