Customer Service

When to quit serving

I’ve always been told that the best way to do business was to serve people. “Find a need and fill it,” they always said. It’s a great formula on the surface. It tends to make you a more sensitive person, more observant to the needs of those around you. It also builds up your faith…

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The Secret to Customer Referrals

If the best advertising is word-of-mouth, it should stand to reason that successful marketing should stem from customer referrals, right? Why are they so hard to get, though? I’m going to show you why you’re not getting the referrals you need and why they are so important, and how to get them so you can…

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Product Review: Moo Cards

I’ll be giving some more freebies away in the next few days, go Like the Facebook Page to find out when! This is pretty much my face right now. I just got my Moo cards. Yeah, “moo cards”. As in, what a cow says. Congratulations, you’ve seen Sesame Street. I’ve long been a fan of the company…

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Customer Service Speaks Louder than Advertising

My wife and I went to a McDonald’s near our church for a quick and cheap dinner. Our toddler in tow, we stepped through the door and into line to order our food with little problem. Though it had only barely begun, that was where our pleasant dining experience came to a screeching halt. The…

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Build disciples instead of creating customers

Popular businessman and fellow columnist Harvey MacKay once told a story he heard from a friend about a lady who tried to return a pair of shoes to a particular department store. This pair of shoes was obviously worn and scuffed to the point that if accepted, would not be able to be re-sold. The…

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