Communication

Procrastination is the Worst

Procrastination. Some of us are really good at it. I struggle with it almost daily. I’ve found that when something is difficult, I’ll default to procrastination if I’m not careful. I’ve also found that procrastination can be cleverly hidden in a couple of different ways, as well.

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Why Planning (Too Far) Ahead Can Hurt You

“Change is the only constant in life.” —Heraclitus, Greek Philosopher Have you ever spent months on a project of some sort that had to eventually be scrapped for reasons that were beyond your control? Personally, there’s not much in life that’s more frustrating than for me to dedicate my time and energy into something and…

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How to keep from sabotaging your business through email

Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons:

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4 things a small business should not say on their website

Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series. Part of my job as a consultant is not only…

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How to Use Facebook Ads to Grow Your Business

Mark Zuckerberg, is for me, easily one of the smartest tech minds of the 21st century. Although, he did not create the idea of a social network, he has nonetheless brought it to another level. Businesses realizing the massive and far-reaching impact that Facebook has had on all of our lives are keen on taking…

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How to Use Stumble Upon to Grow Your Business

Previously, in the second installment of our four-part series we discussed using Reddit as a way to grow your business’s online presence. There is a little bit of gamesmanship that Reddit requires, which some users feel is ultimately too much of a hurdle.  I am excited to talk with you about a powerful Reddit substitute:…

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How to write a blog series: How long should it be?

Deciding how long each post should be in your blog series can be a tough choice. One thing that’s key in your series is consistency. If you run all of your posts really short and then the last one is extra long, you may lose out your audience at the big finale. Nobody wants that.…

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How to use Twitter to Grow Your Business

The 21st century has brought with it many countless innovations, and changes. Traditional notions of what constitutes communication between people, have not only been challenged, but also radically altered. Small businesses with their small staffs, often struggle in adapting to these changes, as much as ordinary people do. Going Upward.com and Up From Nothing.com, have…

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How to write a blog series: Creating an outline

Okay, so by now you’ve discovered that you really do want to write a blog series. You’ve got a great idea that you want to explore and expand on, providing some extra value to your readers – and yourself! But now the question is, “How do I definitively take that first step to get started?” Here’s how…

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How to write a blog series: What to write about?

Sometimes the hardest part is just getting started, you know? You’re faced with this ginormous task that at the time seems extremely cumbersome or even impossible. Or maybe you know it’s possible, but you just know that it’s going to take so much work that you’re doubting whether or not the investment will be worth…

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