Advice

Hire For Passion, Not Experience

Years ago, when I hired my first team member, I remember making the same mistakes I’ve seen so many others make. My major questions about the candidates really came down to these two: Could they do the job? Could they do it cheap enough that I could still make a profit? From there, it was…

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How to keep from sabotaging your business through email

Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons:

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Creating a balance between work and life

First, let me get two things out of the way: I’m not going to tell you that the idea of “work and life balance” is a myth. (Even though I did actually say pretty much those exact words. But read that post and you’ll get the idea.) It is a real thing that people achieve…

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4 things a small business should not say on their website

Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series. Part of my job as a consultant is not only…

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How to Use Facebook Ads to Grow Your Business

Mark Zuckerberg, is for me, easily one of the smartest tech minds of the 21st century. Although, he did not create the idea of a social network, he has nonetheless brought it to another level. Businesses realizing the massive and far-reaching impact that Facebook has had on all of our lives are keen on taking…

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How to Use Stumble Upon to Grow Your Business

Previously, in the second installment of our four-part series we discussed using Reddit as a way to grow your business’s online presence. There is a little bit of gamesmanship that Reddit requires, which some users feel is ultimately too much of a hurdle.  I am excited to talk with you about a powerful Reddit substitute:…

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How to use Twitter to Grow Your Business

The 21st century has brought with it many countless innovations, and changes. Traditional notions of what constitutes communication between people, have not only been challenged, but also radically altered. Small businesses with their small staffs, often struggle in adapting to these changes, as much as ordinary people do. Going Upward.com and Up From Nothing.com, have…

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Not all Productivity is the same: Ways to Create the Type Your Business Needs.

Teachers operate in a world where deadlines are required to be met, and goals must be accomplished. Introduce difficult parents and the pressure of overwhelming testing expectations, and it becomes easy to see, how the teaching profession suffers from a massive attrition rate. Successful teachers, learn early on, that recalcitrant students are non-productive students. They…

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