Posts by Micah Choquette

How to keep from sabotaging your business through email

Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons:

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Creating a balance between work and life

First, let me get two things out of the way: I’m not going to tell you that the idea of “work and life balance” is a myth. (Even though I did actually say pretty much those exact words. But read that post and you’ll get the idea.) It is a real thing that people achieve…

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Product Review: Bidsketch

One of the biggest needs any business has, no matter how big or small, is adequate systems to handle cash flow. For the freelancer it’s even more important, because we have to wear all the hats. When you’re a freelancer, any tool that can help you do your job well is a tool that you…

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4 things a small business should not say on their website

Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series. Part of my job as a consultant is not only…

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How to write a blog series: How long should it be?

Deciding how long each post should be in your blog series can be a tough choice. One thing that’s key in your series is consistency. If you run all of your posts really short and then the last one is extra long, you may lose out your audience at the big finale. Nobody wants that.…

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How to write a blog series: Creating an outline

Okay, so by now you’ve discovered that you really do want to write a blog series. You’ve got a great idea that you want to explore and expand on, providing some extra value to your readers – and yourself! But now the question is, “How do I definitively take that first step to get started?” Here’s how…

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How to write a blog series: What to write about?

Sometimes the hardest part is just getting started, you know? You’re faced with this ginormous task that at the time seems extremely cumbersome or even impossible. Or maybe you know it’s possible, but you just know that it’s going to take so much work that you’re doubting whether or not the investment will be worth…

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How to write a blog series (Part 1)

Last year, I wrote my very first blog series. I was looking to stretch myself and grow a little bit in what I’d been doing, and I thought a series would help me out in that. Not only did I have a solid run during the series, but I picked up a few tips along…

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