FaviEntertainment.com had a problem. February’s issue of Enterpreneur Magazine tells us that though the company was doing well as a premier manufacturer of consumer electronics, the website was not doing it’s part to drive sales. In 2010, FaviEntertainement made $2.6 million. His website pulled in a paltry $6,000 (yes, thousand) of that.
So Jeremy Yakel, owner of the company, made a very smart move – he paid almost $4,000 to have his website completely redesigned, from the ground up. He also orchestrated a shift in their thinking behind the website: they sent incentives to folks who abandoned their shopping car to get them to return to the site and complete their purchase. They used video to help demonstrate products. They added some SEO improvements and attached their website to Salesforce.com so that they could more easily and quickly respond to customer service issues.
Was the investment worth it? In 2010, the site made just over $5700. In the first 9 months of 2011, the newly redesigned site raked in over $183,000 (again, that thousand). Shopping cart abandonments went down by 43%.
If your site is not much more than a billboard for your business, you are seriously missing out on some huge potential. Take a hard look at your website and make the call on whether or not it’s doing it’s share for the rest of your business. If it’s not, it’s time to talk to someone who can help.